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HEROES PROGRAM

How To Apply

We are proud to offer all active-duty service members, military veterans and current law enforcement a discount. We truly appreciate all of you answering the call and putting yourselves in harm’s way.

Your discount grants you 10 to 15% off nearly everything! One of the exceptions is items under the ‘Lights’ category because they are 15% off! Other exceptions Glock handguns (because of their Blue Label program) as well as other select items.

To qualify, please:
– Create an account with us
– Afterwards, you may email us from your work email address at [email protected] and let us know what civilian email address you used to create your account
or
– Upload another qualifying credential using the form submission
– Sit tight and wait! Upon submission, I will review your application as soon as possible.

Note: If you do not receive a response from us within 24 hours, please check your spam folder!

Your discount does not combine with other sales or coupons and your Heroes’ account is not eligible for Rooftop Rewards.

Valid Credentials

Email Address

An email from your .mil or .gov address

ID Card

An ID or badge from your qualifying organization
A valid driver’s license with veteran status

Documentation

DD214 (SSN Redacted)
Proof of Service
Other Official Government Documentation

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